Skyfall advertising.

• The single written for the film by Adele hit number 1 before the film was released.
• The BBC programmes such as 50 years of Bond cars lets people who don't know much about the film get a chance to know what all the hype is.
• There are many adverts that have taken advantage of the new 007 film being big. For example Coke Cola and Pepsi have adverts with a Bond theme.
• It is all over the magazines like FHM and the likes of.
• Sky has created a dedicated James Bond movies channel where all of the Bond films from 1962 can be seen which gives Skyfall a big advantage as its target market are already interested.
• On the new Coke Cola can there is a 007 style graphic to go with their adverts.
• The film has a typical trailer which is shown via the internet and on T.V. which allows the viewer to get into the plot.
• There have been various posters released and Billboards are out in major cities and towns along with 007 graphics on the sides of buses.
• There is a visit Britain poster out which has him on saying live like Bond.
• A giant banner was put all around the I MAX cinema before the premier that brought a lot of publicity by itself.