film facts.

•  Distributors prefer digital distribution, because it saves them the expense of making film prints, which may cost as much as $2000 each. {useful in the UK for cheap productions}
• Digital projection also offers increased flexibility with respect to showing trailers and pre show advertisements and allowing theater owners to more easily move films between screens or change how many screens a film is playing on, and the higher quality of digital projection provides a better experience to help attract consumers who can now access high-definition content at home. {all cinemas see this as a bonus}
•  UK 300 cinema screens were converted to digital projectors as part of a UK film council initiative. {now many more in the 000's}
•  With digital cinematography, however, on-set monitoring allows the cinematographer to see the actual images that are captured, immediately on the set, which is impossible with film. {better for directors}
• 35 mm film cameras cannot be sized down below a certain size and weight, as they require space for a film magazine and a film transport mechanism that have a minimum size effectively determined by the physical size of the film. While some digital cinematography cameras are large and bulky, even compared to full-sized film cameras, others are extremely compact, and offer features such as the ability to detach the camera head from the rest of the camera, allowing high quality images to be captured with an extremely compact package. {in slumdog millionaire small SLR's were used}
•  For the last 25 years, digital cinematography using prosumer cameras has had clear cost benefits over shooting on 35 mm or even 16 mm film for so-called "no-budget" productions. {most useful for the independent companies}
• Rick McCallum, a producer on Star Wars Episode II: Attack of the Clones, has commented that the production spent $16,000 for 220 hours of digital tape, where a comparable amount of film would have cost $1.8 million. {goes for most films}

US blockbusters.

HARRY POTTER:

British film with British actors of which main characters are unknown.
The other members of the cast are made up of many high profile A list actors.
Produced by Warner Bro's.
The film was filmed in the UK on a large budget.
The film series has had a profit in total of $6 billion.
very stereotypically British bringing in a large US audience.
action figures and other products and services still make them money other than DVD sales.

TRON:

Tron used adventurous ways of marketing such as fake TED talks.

SKY FALL:

Marketed using lots of media convergence and synergy.
Examples of marketing are thing such as a Pepsi advert and the theme tune by Adele.
Stereotypically British, similar to the idea of Harry Potter.
Over 80 million on the box office in the opening two days.

UK films.

KICK ASS:

HOW IT WAS PRODUCED-

·         It was made on a budget of $28 million.

·         $8 - $9 million was spent on special effects.

WHAT IT WAS BASED ON-

·         Based on comics from marvels chief writer Mark Millar.

·         He also worked on wanted which took $350m.

PROBLEMS WITH MAKING IT-

·         There was false promotion as the trailer included some humor.

·         This idea of humour is thought to have given viewers the idea it was a bit of a spoof.

HOW THEY SAVED MONEY-

·         The final box office figures were just over $96 million worldwide.

·         They saved money by filming in the UK.

·         The cast was very low budget without any big A-list stars.

TECHNOLOGY USED-

·         Set in Manhattan, filmed in London using green screens.

HOW RATING AFFECTED PERFORMANCE-

·         The film was rated a 15.

·         This meant that a large portion of the target audience (teenage boys) could not go and see the film.

·         Also some of the more extreme scenes would have to be removed.

CONTROVERSY-

·         The film was not seen as well in the US as the girl in it says c*** which meant more people went to other films.

PROMOTION-

·         Posters were made that featured the characters on separate sheets.

·         More posters were produced to show the heroes in more detail, these also included web addresses for each character which in fact lead straight to the Kick Ass website.

·         Advertising costs were nearly $10.5 million and Lions-gate, the distributors, took a large cut of the box office figures.

THE SOUNDTRACK-

·         Material ranging from Elvis to The Prodigy.

·         Soundtrack snippets from 28 Days Later and Sunshine.

THE INBETWEENERS:

Summer release as teens off school.
Then the DVD had a Christmas release to maximize sales.
Targeted a particular audience of teens to keep good reviews.
Had an advantage of already having a very successful series behind them.
The storyline was very real so can be related to.

SLUMDOG MILLIONAIRE:

Only used small digital SLR cameras as they are cheap and compact.
These cameras made for a more realistic fell with real reactions in the streets.
Used a popular TV show to get in the UK audience.
Went bigger than expected when it was liked at a UK film festival.
This brought on a wider release and new marketing campaign.
It was originally meant to be a straight to DVD release that made small profits nationally.

THE KINGS SPEECH:

Used the British theme and royal family as a selling point.
Had separate trailers on for the US had more sound effects and added components.
low budget British film which made big profits. 
two posters introducing the main characters. 
the posters followed the keep calm and carry on poster format.

THIS IS ENGLAND:

Did a lot of advertising via social media such as twitter.
They have a basic website in order to promote the film further.
Won BAFTA Film Award. Another 10 wins & 14 nominations.
Budge £1,500,000 (estimated).
Opening Weekend $18,430 (USA) (29 July 2007) (1 Screen) £207,676 (UK) (29 April 2007) (62 Screens).
Posters were also a part of the marketing strategy. 
Shane Meadows own website had links to the film bringing his fans to it.
Being a film 4 production they advertised and showed on channel 4 as well.